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New York, NY and Tuscaloosa, AL, August 11, 2022 (GLOBE NEWSWIRE) — If the University of Alabama football team ends up winning a national championship in Los Angeles next January, #BamaRush could be one of them. one of the reasons.
But not the way you think.
After Six Star Pro Nutrition® (www.sixstarpro.com) challenged several professional football players in Pittsburgh to turn off their phones and stay off social media, led by the brand ambassador and Professional Football Defensive Player of the Year TJ Watt, the team has won its last two games and made the playoffs.
Now Six Star is back, challenging several members of the University of Alabama football team to ditch the screens for the rest of training camp as campus headlines just yards away of his football stadium. #BamaRush, trending virally on TikTok® and Instagram® with posts documenting Greek life and Rush Week on campus, drew reporters and coverage from around the world. It’s a rabbit hole of content made for his reality show.
Don’t tell Malachi Moore (Defensive Back), Javion Cohen (Offensive Tackle) and Jermaine Burton (Wide Receiver), who all teamed up with Six Star Pro Nutrition on the most interesting name, image and likeness and most ambitious (“NIL”) to date. Turning off the #BamaRush hype, they’re focused on the September 3 opener and a run at a record 19th national championship, recruiting teammates in the process.
“It all starts with eliminating distractions, hanging up the phones and focusing on the task at hand. Nothing against #BamaRush but we’re focused right now,” Moore, a junior who started in all 15 games last season including the national championship, posted on his Instagram page. “That’s why I’ve partnered with Six Star Pro Nutrition to participate in a mini social media detox for the remainder of preseason so we can represent you well this fall. We know what the goal is.”
The average American spends more than five hours a day on their cellphone, with teenagers spending more than seven hours connected to screens during the pandemic. Some studies even suggest that humans can spend decades of their lives staring at a screen, whether through TV, laptop, or mobile device. These problems extend to what young people do on these screens. According to data from Instagram, one in five teens say the social media platform makes them feel worse about themselves.
Six Star Pro Nutrition, which signed the first-ever Name, Image and Likeness (NIL) deal with Hanna and Haley Cavinder on July 1, 2021, is a manufacturer of an award-winning line of protein, pre-workouts and hydration products. Over the past few months, the brand has taken a stand on areas where it would like to see improvements in the sports world, including gender equality and NIL rights for student athletes.
“We were quite vocal that for marketers reaching students and college marketing shifted from Greek Life to athletes once NIL came into play. But #BamaRush offered an opportunity to bring the two together thanks to this unique campaign,” said Jarrod Jordan, Director of Marketing at Iovate Health Sciences International Inc., makers of Six Star® branded products. “What you don’t see on social media, including the #BamaRush reality show, is that excessive screen time has become a major problem in our society, trying our attention spans. always futile, that it features unrealistic body images and cyberbullying. ”
Six Star products are available nationwide at Walmart®, Walgreens®, Amazon® and other fine retailers. For more information, visit www.sixstarpro.com.
About Iovate Health Sciences International:
Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, cutting-edge nutritional company that provides some of the highest quality, most innovative and effective active nutrition products in the world with distribution in over 130 countries. worldwide.
Because of our commitment to research, development and innovation, Iovate, through its Six Star Pro Nutrition® brand, is globally recognized as one of the industry’s leading sports nutrition brands and continues to grow. to be one of the elite brands redefining performance through cutting-edge products and high-quality ingredients.
Based in Oakville, Ontario, Canada, Iovate is a family of over 300 employees, six leading and growing nutritional brands, with effective products that can be found around the world.
Six Star Pro Nutrition® Challenges Alabama Football Players
Jake Duhaime Six Star Pro Nutrition 617-285-8087 [email protected]
Source: Six Star Pro Nutrition