Chinese Football Association recruits Mediapro to market Chinese Super League international media rights

MEDIAPRO Group and the Chinese Football Association have reached an agreement to commercialize the international media rights of the Chinese Super League, China League One and League Two for the seasons 2021, 2022 and 2023 with an option to extend the agreement for two more years.

With its extensive experience in the marketing and distribution of sports rights, the Chinese Football Association selected MEDIAPRO to project the expansion of the Chinese Super League, one of the most popular football leagues in Asia. World-class European and South American players, including Oscar, Marko Arnautović, Paulinho, Anderson Talisca, Marouane Fellaini, Renato Augusto, Cédric Bakambu and Jonathan Viera, have all been drawn to Chinese football, bolstering the growth forecasts for the competition in the years to come.

This latest alliance, both for the Chinese Football Association and the MEDIAPRO Group, strengthens their union to work together for the expansion, dissemination and international positioning of the two most important football competitions in China. One of the most important international projects will be the creation of an OTT platform to bring Chinese football closer to fans around the world and become the new hotbed of Chinese football.

“We are very proud of the trust placed in us by the Chinese Football Association,” said Jaume Roures, founding partner of the MEDIAPRO Group. “The Group’s experience in the management of sports rights will be decisive for the promotion of their competitions”. Pilar Jiménez, CEO of MEDIAPRO Asia-Pacific, said of the agreement: “The MEDIAPRO Group will bring its expertise and know-how to help the growth and distribution of the Chinese Super League to households around the world. . “

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