Faced with strong criticism for failing to respond to allegations of sexual harassment and violence involving former and current members of the Icelandic men’s national football team, the board of directors of the Icelandic Football Association, KSÍ, has announced his resignation last night, Morgunblaðið reports. The head of the association resigned on Sunday.
Many KSÍ sponsors have requested a meeting with the board to discuss the situation. Among them is Icelandair, whose media representative said: “We stress the importance for the association to present a plan on how it will systematically work towards improvements before a decision is made on whether to continue the process. cooperation. Einar Magnússon, CEO of Coca Cola European Partners, CCEP, one of KSÍ’s biggest sponsors, is deeply concerned and has requested a meeting with KSÍ, and the same goes for Landsbankinn.
Vodafone is also one of the main sponsors of KSÍ. “It would be ridiculous for us to cancel all of our sponsorships and hurt those who are not at all involved in it,” says Vodafone CEO Heiðar Guðjónsson. He describes KSÍ as a grassroots organization and points out that Vodafone sponsors KSÍ, not the men’s national football team alone. Vodafone has also requested a meeting with the board of directors.
“It is clear that within KSÍ there is a deeply rooted culture, which has failed to criticize hostile attitudes towards women and violence towards them,” says Steinunn Gyðu-og Guðjónsdóttir, spokesperson de Stígamót, a counseling and education center that works against sexual violence. She adds that to eradicate such attitudes, drastic measures are needed.