South American Football Confederation (CONMEBOL) Libertadores, the governing body of South American football, announced a multi-year collaboration with Crypto.com, the world’s fastest growing crypto platform, to become the official partner of the Confederation for the 2023-2026 cycle.
Crypto.com partnership with the South American Football Confederation
Additionally, from 2022, Crypto.com will be one of the official Non-Fungible Tokens (NFTs) licensees of CONMEBOL Libertadores. On Crypto.com’s NFT platform, CONMEBOL and Crypto.com will build NFTs based on the intellectual property (IP) of CONMEBOL Libertadores.
Crypto.com will be the first brand to be integrated with the Virtual Assistance Arbitrator (VAR) system as an official partner. The brand’s exposure in many stadiums and CONMEBOL Libertadores broadcasts will also help the company.
Latin America ‘Leading the Way’ for Cryptocurrency Adoption
âCONMEBOL continually aims to be a cutting edge and cutting edge institution,â said JosÃ© Manuel Astigarraga, Secretary General of CONMEBOL. We are confident that Crypto.com will follow in the footsteps of the industry leader. We are confident that this collaboration will benefit both South American football and this growing company. “
âCONMEBOL Libertadores is the pinnacle of South American club football – this beautiful, exhilarating game of ups and downs brings us together like nothing else,â said Kris Marszalek, co-founder and CEO of Crypto.com.
âOur research shows that Latin America is leading the way in terms of bitcoin adoption, with 40% of Latin Americans expressing an interest in purchasing cryptocurrency in the near future. Naturally, we were delighted to support the continent’s most important football tournament, adding to our already impressive list of sports partnerships. “
In September, Crypto.com announced a multi-year collaboration with Paris Saint-Germain (PSG), making it the first official partner of the club’s cryptocurrency platform.
In July, Crypto.com entered into a long-term sponsorship deal with the Ultimate Fighting Championship, a mixed martial arts (UFC) organization. The multi-year agreement allows Crypto.com to affix its logo on combat gear worn by UFC athletes during competitions, as well as on training staff clothing (shorts, sports bras and hoodies).
In August, the Crypto.com Overtake Award was announced by Formula 1 (F1), the world’s highest level of motor racing for single-seater racing cars. The driver who has overtaken the most during a racing season will be the winner of the prize.
The award “is the first of its kind”, according to F1, and “intended to recognize the daring of pilots who make daring gestures in search of success”.
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