The Argentine Football Association (AFA) and Duelbits, an online betting platform, have announced the conclusion of a commercial agreement for the South American territory (excluding Argentina), whereby the company becomes “Argentina Regional Sponsor”.
“This agreement strengthens the sponsorship platform for national teams, adding a new category and a new territory, to expand the reach of the AFA brand in different countries in South America,” reads an official note.
Claudio Tapia, president of the Argentine Football Association, said this was another step in a long-term strategy: “During all these years of management, we have developed a strong expansion of the AFA brand, achieving global reach”.
Tapia added: “Thanks to this work, we can reach agreements with important brands that today find in AFA a strategic partner for their marketing plans, not only in Argentina, but in the rest of the continent and the world. We welcome Duelbits to our Argentina National Team sponsorship program and wish them much success.
For his part, Ross Haffie, Director of Sports Betting at Duelbits, said: “Duelbits is delighted to be a Regional Online Betting Sponsor of the Argentine Football Association. This is a historic deal for us and we look forward to working closely with the team over the next 12 months. Also, it’s a great year for Argentina and we want to wish them the best of luck in Qatar.
Argentina are the first team to partner with Duelbits
Additionally, Leandro Petersen, Commercial Marketing Director at AFA, also commented, “We are pleased to announce this commercial agreement with Duelbits, making us the first national team to work alongside them. The process of global expansion that we began four years ago is growing day by day, increasing the volume of our association’s income and broadening our horizons and our commercial frontiers”.