Genius Sports seals Argentinian Football Association data and streaming deal


Genius Sports, listed in New York, has entered into an agreement to serve as the official data and streaming partner of the Argentine Football Association (AFA).

The partnership grants Genius Sports the exclusive rights to capture and distribute official AFA data and live video broadcasts for the regulated betting industry, including the Primera División to Primera D, national cup competitions and national teams male, female and Olympic.

The provider has also secured the official data distribution rights for the media in all AFA competitions, allowing brands, publishers and advertisers to use its suite of personalized advertising, content and messaging solutions for fans.

“The Argentine Football Association is one of the most respected and prestigious organizations in world football,” said Mark Locke, CEO of Genius Sports. a huge honor and further validation of Genius Sports’ outstanding credentials and strategy.

To help expand the global reach of Argentine football, Genius Sports will install state-of-the-art GeniusLive + cameras at more than 100 locations, capturing broadcast-quality streams that will power AFA’s OTT platform. Genius Sports will work in partnership with Pixellot and Argentine company La Corte on the production of all GeniusLive + events, allowing AFA to live stream over 2,000 new matches from eight competitions per season.

“As a leading world football federation, one of AFA’s main goals is to generate new sources of revenue by unlocking the value of its digital assets through new strategic partnerships,” said the president. from the AFA, Claudio Tapia. “As part of this process, we are expanding the reach of our brand into new markets and developing our corporate partnerships.

“We are convinced that this partnership will be essential in expanding the visibility of Argentine football around the world and will also open up a range of new business possibilities.”

Actions in Genius Sports Ltd (NYSE: GENI) gained 4.58 percent to close at $ 18.26 a share in New York on Tuesday.

About Betty J. Snyder

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