LONDON, April 7, 2021 / PRNewswire / – Getty Images, world leader in visual communication, is today designated as the Official photographic partner of the Football Association [The FA], the governing body of associative football in England.
The long term partnership, which sees Getty Images working closely with The FA to provide an integrated visual strategy, will support The FA’s Time for Change 2020-2024 initiative to have a positive impact on all communities across the country. At the heart of the partnership, the two organizations will work together to make football a more diverse and inclusive space.
Under the tailor-made agreement ‘FA Collection“will launch on Getty Images’ industry-leading global platform. The collection will include historic AM content and will be regularly updated with the last coverage of matches, syndicated to Getty Images’ over a million customers worldwide license for editorial purposes.
As FA official photographic partner, Getty Images’ award-winning sports photographers will cover a range of FA matches, missions, competitions and events, including the England Men and England Senior Women, as well as to receive exclusive access provide a unique perspective to the AF and the media. Getty Images expert esports photographers will cover e-lions events, including in-game images and player portraits.
âAt a time when imagery has never been more important in bringing football closer to its fans, we are so proud that the FA has trusted Getty Images’ award-winning specialist sports photographers and the best event editorial team. to help make football more accessible to all, “said Ken Mainardis, Global Head of Content at Getty Images. “This partnership goes beyond just creating great visual content; we share the FA’s commitment to making football a more diverse and inclusive space and will leverage our editorial expertise and cutting-edge visual research to help the FA achieve. achieve these goals. ”
The FA Sales and Marketing Director, Catherine swarbrick added, âImagery is such a powerful tool when it comes to capturing the moments, emotions and passion of fans, coaches, players and everyone involved in football. We are therefore delighted to welcome Getty Images as our official photo partner. Following the launch of our new strategy, Time For Change, we are committed to making football representative of all of society. With Getty’s fantastic platform, experience and network, we know we can reach our goal and show that football is for everyone.