EA Sports and FIFA could be set to end their partnership after decades of ongoing partnerships, with their current deal expiring at the end of this year.
EA Sports’ football video game franchise could change its name after FIFA 23, if their licensing agreement is not renewed with FIFA.
According to previous reports from the New York Times, the current 10-year agreement between EA Sports and FIFA could come to an end after this year’s World Cup in Qatar (December 2022), meaning that a potential franchise name change could come after the launch of FIFA 23 (expected in September 2022), if this license not be renewed. Yesterday, Mirror Football reported that EA Sports are still planning to release FIFA 23 this year, but the massive games franchise may be coming to an end soon, following comments made by EA CEO Andrew Wilson to employees.
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In comments provided anonymously to VGCWilson told employees at an internal meeting in November that “the FIFA brand makes more sense as a video game than as the governing body of football” and that “what we get from FIFA in a year without a World Cup, these are the four letters on the front of the box”.
According to the same article, Wilson also claimed that the FIFA license has been an “‘impediment’ to EA Sports in terms of growing their franchise and that “FIFA is just the name on the box, but they have prevented our capacity to be able to diversify in the fields desired by the players.
EA has yet to officially announce a possible title change for its football games if they lose the rights to the FIFA name, but as previously reported by the New York TimesEA trademarked “EA Sports FC” in the UK and EU in October 2021, hinting at a potential new game for their popular franchise, should EA decide not to renew its deal with FIFA.
This phrase was previously used by EA when the EA SPORTS Football Catalog (EASFC) was featured in-game until it was removed in FIFA 21. The EA SPORTS Football Catalog allowed players to earn Credits from football club (FFC) by simply playing the game, similar to in-game currency such as V-Bucks in Fortnite.
These credits could then be used to redeem for cosmetic items like football boots, balls, and kits for use in Pro Clubs, or beneficial bonuses in Ultimate Team and Career Mode such as Coin Boosts or Takedowns. financial control. EA Sports could take a similar route to Konami and rebrand its soccer game franchise to something similar to eFootball, formerly known as Pro Evolution Soccer. Other possible names could be EAS Football or EA Club Football, but nothing has been confirmed yet.
EA Sports’ FIFA franchise began in December 1993 with the launch of FIFA International Soccer, but the company revealed in October 2021 that it was exploring a potential name change for its global soccer games.
“We are exploring the idea of renaming our EA SPORTS Global Football Games,” Says EA’s statement in October 2021.
“We are reviewing our naming rights agreement with FIFA, which is separate from all of our other official football partnerships and licenses.
“Our priority is to ensure that we have every chance of continuing to deliver the best interactive football experiences in the world.”
FIFA responded with a strong statement following EA Sports’ statement, suggesting that they could create their own football video game instead.
“FIFA will adopt a new business positioning in gaming and esports to ensure that it is best placed to make decisions that benefit all football stakeholders,” FIFA said in a statement posted on its website.
“FIFA is optimistic and excited about the future of gaming and esports for football, and it is clear that this needs to be a space occupied by more than one party controlling all rights.
“Technology and mobile companies are now actively competing to be associated with FIFA, its platforms and global tournaments.
“Therefore, FIFA is engaging with various industry players, including developers, investors and analysts, to develop a long-term vision for the games, esports and interactive entertainment sector.”
Could the non-renewal of the license agreement with FIFA lead to a lower quality game? Could this lead to potential revenue loss for EA Sports? And, would you still buy EA Sports’ football game if it wasn’t called FIFA? Let us know in the comments.
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