IMG ARENA and the German Football Association ink streaming and sports data partnership

IMG ARENAa London-based sports data provider for the media, betting and professional sectors, has signed a multi-year agreement with the marketing and sales arm of the German Football Association (DFB). Agreement covers streaming and fastpath data rights for the 63 matches of the DFB-PokalGermany’s famous domestic knockout cup competition, which begins with the tournament’s 2022/23 season, enabling distribution of the content to IMG ARENA’s global network of sports betting operators.

The characteristics of the DFB-Pokal competition 64 teams of the two top domestic leagues, Bundesliga and Bundesliga 2, including 20-time winners FC Bayern Munich.

This agreement with DFB GmbH & Co. KG expands IMG ARENA’s data-driven partnership with DFB, which already includes a collaboration around the 3. Liga and FLYERALARM Frauen-Bundesliga for fastpath betting data rights via European leagues agreement.

Mark Wrigley, Senior Director of Rights at IMG ARENA, said: “We are proud to announce this expanded partnership with one of the most prestigious sports federations. The DFB-Pokal is an extremely exciting competition that will run alongside the most demanded properties in our portfolio.

Dr. Holger Blask, Managing Director of DFB GmbH & Co. KGsaid, “IMG ARENA is a leader in the distribution of sports data across multiple sports and industries. We are excited to expand the scope of our work together to include data and streaming for DFB-Pokal, one of our most important assets. The combination of IMG ARENA’s technology leadership and global reach will bring new engagement with the competition and expand its audience.”

IMG ARENA offers live streaming and data feeds for more than 45,000 sporting events annually, as well as on-demand virtual sports products and front-end solutions, including the UFC Event Center. IMG ARENA customers include ATP, UFC, DP World TOUR, PGA Tour, EuroLeague, MLS and FA.

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