Graphic: Igor Lazarevic
The International Federation of American Football (IFAF) announced a new branding and the launch of its website and logo in preparation for the NFL and the American college football seasons, which begin next month, and the Birmingham 2022 World Games in Alabama.
According to the press release, the new badge and website build on IFAF vision and governance reform to describe American football as modern and engaging.
Refreshed visual and communication elements provide the provisionally recognized recognition Federation of the International Olympic Committee (IOC) new opportunities to continue its development.
IFAF has commissioned a London-based company Digital origin, a leading digital and marketing agency, to lead its rebranding. Preserve the proud heritage of the federation, Origin evolves an iconic football logo to position IFAF as a dynamic and engaging brand experience across digital channels, international events and corporate communications.
IFAF President Richard MacLean:
“As our sport and our organization reaches new audiences, we believe our complete rebranding will inspire and excite our athletes and members around the world. “
The new website – www.americanfootball.sport – is a complete overhaul of the old IFAF website.
The .sport Internet domain is owned and managed by the World Association of International Sports Federations on behalf of the international sports community.
The field is actively supported by members of the International Federation and world sports bodies, including the The IOC, the United Nations Office for Sport for Development and Peace, and the World Anti-Doping Agency.
IFAF Managing Director Andy Fuller:
“We are delighted to be part of the international sports family in the .sport domain. Our new digital home underscores IFAF’s position as a member of the global sports community and as the leading global body for our sport.
IFAF also organizes the biennial Flag Football World Championships which offer male and female tournaments.
Flag football is set to join a 32-sports squad for the 2022 World Games, which take place July 7-17, 2022 in Birmingham.
The Games, which mark the 40th anniversary of the event, will take place from July 7 to 17, 2022.