Rivalo has just acquired the main sponsorship of the Brazilian Football League, Liga BFA. With 45 teams and more than 4,000 participants, the tournament is the premier American football competition in South America.
Held between June and November, there will be approximately 100 modality matches in over 18 states across the country, achieving the status of the modality’s largest tournament in the Southern Hemisphere.
With the support of Rivalo, the competition will feature games broadcast on ESPN, in addition to other singles and weekly inserts, both in the ESPN league and throughout the NFL regular season.
According to Guilherme Bucchi, Brazil Acquisition Manager at Rivalo, this agreement is fundamental for Rivalo, as it supports an evolving sport.
“We have decided to support the American football community in Brazil through BFA. They are doing an admirable job in developing the sport and we will support the sport to grow even more,” he commented.
Rivalo activations throughout the BFA League
Through this partnership, the bookmaker’s brand will gain massive visibility across a range of static, physical and digital properties. The list includes two billboards in the six conference finals, in addition to the Brasil Bowl (BFA League final). There will also be highlights on ESPN broadcasts, as well as the brand painted on both endcourts, or the 20-yard line in the playoffs mentioned above.
Additionally, Rivalo will have the right to appear in the top right of broadcasts and in full screen during all broadcasts on official BFA League channels. Display of the brand in content developed daily on Instagram, Youtube, Facebook and Twitter and insertions in specific League campaign publications, such as player cards.
The betting company’s activations in partnership with La Liga BFA will result in the creation of digital tournaments, with naming and broadcasting rights on the competition’s social networks, as well as a weekly attraction on the official League channel , with competition news and space for activations involving Rivalo.
BFA TIPS BY RIVALO (March to December)
Each week on the BFA Youtube channel, the presenter will receive guests from all the teams to analyze the week’s matches, and will act as “Tipsters”, giving Rivalo betting tips. The intention is to tackle other sports with odds on Rivalo’s own platform. Each guest (Tipster) will promote their respective team’s ‘RIVALO BOWL’ campaign.
Growth of American football in Brazil
According to a recent study, Brazil ranks as the second largest NFL market outside of the United States. With an expressive following, Brazil has become one of the NFL’s main commercial hubs since this year. Therefore, the BFA can be considered one of the gateways for the North American league in the country.
Moreover, a survey conducted by the federal government highlighted that American football is in the Top 10 most watched and most bet sports in Brazil. This public interest was one of the factors that caught the attention of Rivalo, who is also willing to collaborate in the process of expanding the sport in the country.
Note that since 2019, women’s football is part of the BFA. The Brasil Bowl Feminino aired on ESPN, showing the strength of the sport in the country. This year, the competition will have the same contest model and more participating teams. The decision, once again, will be broadcast on ESPN channels.
For Eduardo Ferreira, commercial director of BFA, the partnership with Rivalo is a source of satisfaction for American football in Brazil.
“Having Rivalo as an official partner of the BFA is something truly unprecedented in Brazil. Being alongside a company that is a global benchmark in betting puts us on a much higher level, giving credibility to our League,” he said.
The pioneering spirit of the sports bookmaker was also highlighted by the director:
“Rivalo will bring growth, professionalism and innovation to Brazilian football, becoming a pioneer in this modality. The trust that Rivalo places in BFA will certainly be a bond of relevance, gratitude and reciprocity,” he added.
The Rivalo betting system is operated by MatchservSolutions NV, a company founded under the laws of the Government of Curacao.
The market-leading betting company is increasingly consolidating its presence in Brazil, seeking to expand opportunities and bring Brazilian fans closer to the betting world. The bookmaker offers opportunities in major sports such as football, tennis, basketball, volleyball, Formula 1 and more.
Rivalo also stands out for its rich range of bets to cater to all sports fans. Thus, platform users can enjoy a wide variety of bets with excellent odds, including single bets, combined bets, system bets or special bets.
Follow Rivalo on social media and stay up to date with promotions and odds for the main round matches in Brazil and abroad.