W88 became the official bookmaker of the Argentine Football Association (AFA) in the Asian market, after the company signed a sponsorship agreement with the AFA.
W88 is an operator in the Asian market which already has several sponsorship agreements with English Premier League teams.
This new agreement represents a step in W88’s global expansion strategy; the term of office is for the whole of 2022, including the upcoming World Cup in Qatar.
AFA President, Claudio Tapia, said: “During all these years of management, we have developed a strong expansion of our AFA brand in markets that in the past were not commercially exploited, such as the Asian market.
“Thanks to this work, we can build agreements like this with important brands that today find in AFA a strategic partner for their marketing plans in this important region. I welcome W88 to our national team sponsorship platform.”
Hilly Ehrlich, Head of Business Development at W88, added, “This new relationship is really exciting for W88 and represents a significant milestone as a brand in achieving some of our marketing goals.
“We are a very ambitious brand and we are delighted to have joined forces with the current South American champions. To be able to partner with arguably the best player and team in the world shows our ambitions, and to partner with one of the favorites for the next World Cup is very exciting.
Leandro Petersen, Commercial and Marketing Director of AFA, also said: “2022 will be a great year for AFA, our challenge is to take advantage of this to grow. Today we begin this joint working path with W88 wishing them great success.”