Why Hallmark canceled a feline football game ahead of the Super Bowl

For years, Hallmark has turned Super Bowl Sunday into one of the cutest times of the year with the annual Kitten Bowl. However, animal lovers won’t get their feline fix this weekend after the network canceled the 2022 furry game.

News from the kitten bowl the cancellation erupted on February 5, when a fan on Facebook asked about the lineup. Hallmark has revealed that it no longer focuses on animal content.

“While we are not currently developing original animal-centric programming, Hallmark Channel is pleased to support partners such as North Shore Animal League America as part of our commitment to social responsibility initiatives,” a representative from the Hallmark Channel said. network.

On Monday, Joanne Yohannan, senior vice president of operations for the North Shore Animal League America, said Variety they receive a donation from the network following the cancellation of the event.

“Hallmark Channel has made the decision not to move forward with Kitten Bowl this year and while we miss working on this rescue program with them, we are grateful for their recent donation of $25,000 for #BettyWhiteChallenge. and hope Kitten Bowl comes back in the future. “Yohannan said in a statement.

Over the years, the feline football game, which would air before the Super Bowl, has helped more than 75,000 pets find homes.

Bill Abbott, the former CEO and chairman of Hallmark’s parent company, Crown Media, left the company in 2020 and landed at GAC Media. On February 6, Abbott reacted to news of the cancellation.

“Kitten Bowl was an exciting project that everyone involved will always be deeply proud to have been part of. Grateful that we were able to find fur homes for so many,” he tweeted.

“Please continue to support Animal League in its mission to find all those animals that love homes. #GetYourRescueOn and #adopt a furry friend!

Despite the cancellation of the Fur-Baby 2022 event, GAC Media is reportedly interested in acquiring the Kitten Bowl in hopes of airing the program next year.

Adorable and adoptable kittens compete for the coveted Kitten Bowl VIII trophy. Hosted by TV personality and animal advocate, Beth Stern, this year’s feline catstravaganza promises to be more PAW-SOME than ever! Photo: Crown Media USA LLC/JJ Ignotz

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